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Ads Are Still Objectifying Women

Posted by DJ Nelson on May 13th, 2009

Almost two years later Ads that Objectify Women is still one of the most popular posts.

I figured it’s time to do a little update with ads that are objectifying, but a bit more subtle….or maybe not.

objectification1

Better camera=bigger boobs

adsthatobjectifywomen

Violence aganist women= advertising strategy

adsthatobjectifywomen1

Let’s not forget good old PETA and their sexualization=activism ads.

Images like these do effect how we view women in society. The sad part is that it’s so subtle that most people will look at it and say “What’s the big deal?”

According to a 1998 article in Ms. Magazine

A steady diet of exploitative, sexually provocative depictions of women feeds a poisonous trend in women’s and girl’s perceptions of their bodies, one that has recently been recognized by social scientists as self-objectification — viewing one’s body as a sex object to be consumed by the male gaze…Numerous studies since then have shown that girls and women who self-objectify are more prone to depression and low self-esteem and have less faith in their own capabilities, which can lead to diminished success in life. They are more likely to engage in “habitual body monitoring” — constantly thinking about how their bodies appear to the outside world — which puts them at higher risk for eating disorders such as anorexia and bulimia.

Hat tip to Sociological Images

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Tags: Body Image · Marketing to Women · Objectification · Women in Ads · desensitization




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